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Major Health Food Brands Unite to Combat Junk Food in Vending Machines
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(PRWeb) January 29, 2007 -- Major health food brands such as Vitamin Water, Fiji, Clif, Hansen, Horizon, Guru Natural Energy Drink and Bolthouse Farms can now be found in a nationwide healthy vending initiative recently launched by “YoNaturals” of San Diego.
YoNaturals has studied the business models of Whole Foods, Wild Oats and many other healthy retailers, which have demonstrated that consumers are willing to pay a premium for brands they desire hence the launch of our new automated healthy vending machine called the “YoZone” says CEO Mark Trotter. “Our program allows for a new breed of vending operator who now can participate and profit in an industry partaking in massive change” says Trotter. “With soaring rates of childhood obesity and early onset diabetes, the U.S. is awash in the consumption of nutrient poor sugary sodas and junk food” “Vending is the one of the least healthy industries in the U.S” making our entry in to the market much easier then we anticipated”. “For once, vending machines can be associated with a leading movement in consumer health and wellness.
“YoNaturals” has developed a comprehensive program featuring state of the art Healthy Vending Machines complete with 24/7 monitoring software, cashless payment systems for credit and debit cards and complete food & beverage distribution service that covers most of the U.S.
The “YoZone” generates a positive perception opening up new location possibilities such as health clubs, hotels, hospitals, retail and office environments where vending is currently perceived in a negative light.”
The American Heart Association & the Clinton Foundation have recently struck a deal with the big soft drink & candy companies to withdraw their sugary and caffeinated products from schools by the end of 2007 and we can now see other traditional vending locations following this trend quickly”.
To strengthen the rollout of its program YoNaturals has named Dr. Roy Vartabedian, the New York Times best-selling author of Nutripoints, as its nutritional advisor and product consultant. Dr. Vartabedian is President of California-based Vartabedian & Associates, a consulting firm that promotes health and wellness programs to schools, corporations, hospitals and physicians nationwide. "Having Dr. Roy join us in the fight against junk food in vending machines is significant because his expertise in developing nutritional programs is ‘second to none." said Trotter. “The timing to get into this business couldn’t be better’ said Dr. Vartabedian, ‘people are seeking better choices in their diets and healthy snacks and beverages are the fastest growing product segments in the food industry”.
YoNaturals healthy vending machines are currently located in a wide variety of successful locations within the San Diego area including Camp Pendleton Marine Base, Shopping Malls, Schools, Corporate Offices and Retailers. “The response has been overwhelming not just here but all over the country and we are looking to partner with entrepreneurs and locations alike to meet the high demand.
For more information please visit www.yonaturals.com
or call YoNaturals at (858) 794-9955
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