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Food Industry Veteran Tom Oliver Joins Executive Team at NEXT Proteins, Inc., Maker of DESIGNER WHEY®

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(PRWEB) June 19, 2008 -- NEXT Proteins, the makers of number one selling* DESIGNER WHEY protein products, today announced the hiring of food industry veteran Tom Oliver as Chief Operating Officer. With an extensive track record in food based consumer packaged goods, Oliver will oversee all aspects of the company's internal and external operations, brand philosophies and product launches.

"We are thrilled to announce the addition of Tom Oliver to our executive management team," said David Jenkins, Chief Executive Officer and founder of NEXT Proteins. "Tom brings a wealth of cutting edge food product experience to NEXT Proteins. He has a stellar record in leading and growing companies, which coupled with this global experience, makes him the ideal leader to expand our number one selling DESIGNER WHEY business."

"I am delighted to utilize my aptitude in operations, leadership, brand building and business growth at NEXT Proteins," commented Tom Oliver, Chief Operating Officer for NEXT Proteins. "I look forward to working with our internal teams, distribution partners, retail affiliates and manufacturing suppliers to build on the current success of DESIGNER WHEY products in the competitive nutritional supplement category."

Tom's focus on people and commitment to building a strong corporate culture has been central to his ongoing success in management. He institutes a "Play to Win" methodology which at its most basic encourages everyone in the organization to consciously go as far as they can with all that they have. The opposite of Playing to Win is Playing Not to Lose, which is avoiding fear and risk. If you Play to Win, you engage, thrive on adventure, and pursue growth.

Oliver is a veteran food executive with extensive experience in product development and the operations of creating successful consumer goods. Oliver served as Executive Vice President of domestic and international operations while at PowerBar. He oversaw the development and launch of four new product lines in one year; managed a new factory and distribution center that produced over a million bars a day. Oliver also headed PowerBar's company-owned subsidiary in Germany. Additionally, he was a member of the executive team that sold PowerBar to Nestle for one of the highest multiples ever paid for a food company.

Most recently, Tom manned the helm for seven and one half years as Chief Executive Officer of CoolSystems, the makers of Game Ready. CoolSystems produces an advanced injury treatment system, marketed to athletic trainers, professional athletes and physical therapists. The company's product, Game Ready, is a powerful solution for speeding recovery, minimizing tissue damage, and reducing pain. Oliver guided the company through a multitude of issues - product set-backs, funding challenges, and the loss of the CoolSystems headquarters from a devastating fire. Oliver directed the company from a three-person start-up to a respected medical device company with 75 employees and 2007 revenue over $14 million.

Prior to his tenure at CoolSystems, was the Vice President of global Quality Control for Dole Foods and also served as Vice President & General Manager of Dole Foods in the Philippines. Many of the initiatives he executed led to overall company savings of $130 million. Oliver started in the food industry with global powerhouse General Foods as a Facility Manager, and then he moved on to Nabisco Brands, where he was a plant and then project manager in the company's wildly successful Biscuit Division.

Tom earned his Bachelor of Science degree in Mechanical Engineering from the United States Air Force Academy in Colorado Springs, CO. In addition, he received his Masters of Science Degree from Troy State University, an M.B.A. from the University of Delaware and is a graduate of Stanford University's Executive Program. Additionally, after graduating from the Air Force Academy, Oliver served as a flight instructor pilot and combat flight instructor pilot for both propeller and supersonic fixed-winged aircrafts.

ABOUT WHEY PROTEIN & DESIGNER WHEY

The DESIGNER WHEY vision is to change the "WHEY" America feels about protein by providing consumers with great tasting, healthy whey-based products that improve their healthy lifestyles.**

Since 1993, NEXT Proteins has pioneered the manufacture of a full line of branded consumer whey-based products, including powders, bars and beverages. NEXT Proteins manufactures the industry's best selling protein, DESIGNER WHEY, which powers the company's innovative, great tasting products such as DESIGNER WHEY Protein2GO? and DESIGNER WHEY protein beverages.

Whey protein has been called the ultimate functional food. The revolutionary benefit of DESIGNER WHEY products is the utilization of Whey, a protein-rich liquid component of milk produced as a by-product of the cheese-making process.

DEDICATED TO RESEARCH

NEXT Proteins, the makers of DESIGNER WHEY, have spent more than $10.3 million on research to match the perfect blend of nutritional whey protein with great taste.

ADDITIONAL DESIGNER WHEY PRODUCTS

Other delicious DESIGNER WHEY products include Protein2GO Paks in unique flavors like Orange Mango, Pomegranate Fruit, French Vanilla and Double Chocolate.

Launching in 2008 are new DESIGNER WHEY Drinks which include Lite & Lean Protein Water, 100 Calorie Protein Water and PROTEIN BLITZ beverages. Consumers can also find traditional products such as 12.7oz canisters and 2 lb jugs of Strawberry, Chocolate, French Vanilla and Natural flavors on retail shelves nationwide.

Fitness enthusiasts who use DESIGNER WHEY protein products before and after workouts will experience better strength, better power, better muscle recovery, better health and performance.

Media members looking for additional information on DESIGNER WHEY's complete line of protein powders and drinks should visit DESIGNERWHEY.COM. You may also learn innovative ways to incorporate protein into current diet plans, meals and discover tasty protein shake recipes.

*Based on AC Nielsen sales monitoring for 52 weeks ending February 23, 2008, DESIGNER WHEY brand is #1 in Unit Sales for high protein powder in US-FOOD for 148 weeks straight.

**The current recommended dietary guidelines and practices in the U.S. support the use of dietary protein at levels above 1.5 g/kg per day or .68g/lb body weight/day (A150 lb woman needs 102 grams of protein per day) during weight loss. - Layman, Donald K., Journal of the American College of Nutrition

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